Technology news needs a reboot. There are more stories and outlets than ever, but a troubling cycle is playing out:
- The race for pageviews and ad dollars is causing publications to focus on quantity over quality.
- Coverage is consolidating around attention-grabbing topics, like the latest hot startup or celebrity CEOs. Publications are wasting time writing and regurgitating the same stories again and again.
- Media outlets are relying on sensational headlines or idle speculation, not original reporting, to make their versions stand out.
The Information, launching today, is our first step towards building a publication that operates differently. We’re a team of reporters and editors who have learned from the best in the business, and we want to challenge ourselves to write better articles that break new ground. Period.
To do that, we are focusing on writing for readers we think are underserved: professionals in technology and in industries being upended by it. These readers find plenty to read every day but they don’t consistently find news that is relevant to them and their business challenges. They don’t often find news that takes a stand supported by facts. We aim to do both.
So, instead of chasing the highest number of eyeballs, we will chase and deliver the most valuable news. We’ve set the bar high. To succeed, we need to write articles that deliver value worth paying for. That’s why we’re a subscription publication.
We know this is an ambitious idea given the flood of free content on the market. To succeed we’ll have to do more with less, be ruthlessly focused, be creative and be consistent.
Those challenges drive us and make us so excited to be launching today.
We would love to hear from you. We have muchto do and look forward to adding new features that our subscribers want. For now, we are thrilled you’re here to see what we have been building these past few months and to help us take the next steps.
Jessica E. Lessin, Editor-in-Chief